what to expect when buying a diamond

When it comes to diamonds and engagement ring there is so much information out there that sometimes it can be hard to navigate. We have put together a list of the top misconceptions or misunderstanding that may transpire when shopping for a diamond engagement ring.  There is almost too much information on the internet for a human brain to process.  It may seem as the more you research the less you think you know because there are varying opinions, and some outright myths, that are being spread by websites, jewelers and even your friend who claims to be a diamond expert after one day of researching for his engagement ring.  Read below to help educate yourself and help you avoid the common pitfalls that many first (and last) time shoppers unknowingly encounter on their mission for the perfect ring.  Also you we created a video on our Youtube page here where we give some visual evidence to go along with some of the ones mentioned below: https://www.youtube.com/watch?v=PpIjono4Q5A&index=7&list=PLO4B4LSsDtXhdeMq4g7PZYmpqwmrC-yN0